Here are a couple quick questions to see if you’re leaving money on the table.

  1. When you miss a call after hours or during lunch, how long does it take you to call the person back?
  2. When your assistant runs an initial intake on a prospect, how long does it take you to get in touch with them?
  3. How many times do you try somebody back if you don’t get them on the first call?

Consider a garden hose. If you’re in the garden watering flowers, and there’s not enough pressure, you turn it up, right?
What if you noticed a leak in the hose – do you fix the leak, or continue trying to increase the pressure to get the same result? The problem is most attorneys (at least those I’ve met with) don’t know there’s a leak in the hose. 

Let’s contextualize this. Assume:

  • You receive 100 leads a month
  • Of those, you convert 10% of those leads into clients
  • Each client is worth an average of $4500
  • This yields $45,000 in revenue

How do you increase the amount of revenue without spending more on leads?

Consider the same scenario, but with a slight tweak:

  • You receive 100 leads a month
  • Of those, you convert 15% of those leads into clients
  • Each client is worth an average of $4500
  • This yields $67,500 in revenue

You earn more money from the same potential leads just by tweaking your intake process! Take this quiz below to see how you score (or read below for more advice).

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